Rabu, 10 Desember 2008

The Origin of Soap Opera

kadang penasaran, apa sih opera sabun? kenapa opera mesti pake sabun? opera kan browser..

waktu dapet tugas leadership dari Ms. Jacy, baca buku "In Their Time: The Greatest Business Leaders of the Twentieth Century" by Anthony Mayo and Nitin Nohria, baru deh ketauan. ternyata perusahaan asal US, P&G (Procter & Gamble), punya produk detergen baru namanya "Oxydol". untuk promosi, detergen ini jadi sponsor di acara-acara opera di radio n TV. gara-gara disponsori produk sabun, jadilah disebut opera sabun / soap opera.

Mayo, Anthony J. and Nitin Nohria. "In Their Time: The Greatest Business Leaders of the Twentieth Century". Harvard Business School Press: 2005.

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